Ben Settle - Email Players 1 - 15 Jun 2026

Ben Settle's "Email Players" series highlights 15 key individuals who have made significant contributions to the email marketing industry. These players have achieved success through their innovative approaches, strategies, and techniques.

"The spammer is the worst type of email player," Ben warned. "They send unsolicited emails to random people, hoping to make a quick buck. They're often involved in get-rich-quick schemes, and their emails are usually full of deceit and false promises."

Named after the famous sitcom about "nothing," Settle details how to take mundane, everyday occurrences—a trip to the grocery store, an annoying customer service call, or a movie review—and extract a profound marketing lesson from it.

The first 15 issues of the Email Players Newsletter represent a masterclass in direct-response email marketing. They teach you how to write emails that people actually want to read, how to build a loyal following, and how to sell products without being a "nice guy" salesman.

Before diving into specific issues, it is vital to understand the overarching philosophy that drives the entire Email Players methodology. Settle argues that the biggest mistake email marketers make is trying to teach or provide standard "value" in every email.

If you synthesize the core lessons from Ben Settle’s initial 15 Email Players issues, the ultimate blueprint for email mastery looks like this:

For many copywriters and digital marketers, the early issues—specifically —represent the "Holy Grail." This initial 15-month run laid the entire foundational framework for what Settle calls "Infamous Email Marketing."

Before dissecting the first 15 issues, you need to understand the man.

For anyone holding a collection or archive of these early issues, the value lies in stripping away modern digital noise and mastering the raw art of the written word. It teaches you how to turn an email list into a reliable, predictable ATM using nothing more than simple text formatting and compelling storytelling.

—the "stealth" method of writing emails that look like engaging content but are actually pure sales pitches. Email Players

At the center of his marketing empire is , a premium, print-only monthly newsletter. While the newsletter has run for years, the first 15 issues represent a foundational masterclass. These early issues laid the groundwork for a philosophy that turned email lists into ATM machines.

Issues 10–15 dive deep into the anatomy of high-open-rate subject lines. Settle focuses heavily on blind curiosity, psychological misdirection, and pushing emotional hot buttons without sounding like a desperate spammer. 3. Why the First 15 Issues are Highly Coveted

Moving away from copy tactics, Issue 14 looks at the metrics that actually matter. Settle explains why tracking open rates and click-through rates can be deceptive, and why the only metric that truly validates an email campaign is total revenue generated per subscriber. Issue 15: Putting it on Autopilot (The Welcome Sequence)

. This draft is designed to capture his characteristic edgy, direct-response style while highlighting the core value of those foundational issues.