If you want to master email marketing without the usual "guru" fluff, Ben Settle
Mastering copywriting requires consistent practice, not just theoretical reading. Carrying a condensed, portable breakdown of these 15 foundational concepts allows you to internalize the rules of direct-response emailing. By stripping away the fluff and focusing strictly on hooks, storytelling, and aggressive pitching, you can drastically cut your writing time while boosting your open and click-through rates.
The most common place to find physical copies of old, pre-owned issues of the newsletter, sometimes sold in bundles.
The core thesis is simple: The Email Players system relies on three pillars:
Daily emailing builds intense top-of-mind awareness. It weeds out freeloaders and creates a highly responsive core audience of buyers. ben settle email players 1 15 portable
While platforms like Facebook or Google change their algorithms weekly, human psychology hasn't changed in thousands of years. The Email Players 1-15 collection focuses on evergreen triggers:
Most businesses send "educational" emails that are as exciting as a tax audit. Settle argues that your subscribers are bored. By combining useful information with raw entertainment—stories, rants, and polarizing opinions—you become a daily "show" they can't afford to miss.
In these early issues, Settle introduces the concept of the or the "Villain." He teaches that being liked is a commodity; being respected and feared (for your expertise) is where the money is. What’s Inside the "Portable" 1-15 Collection?
Before diving into the first 15 issues, it is important to understand the philosophy behind the . If you want to master email marketing without
In the fast-paced world of digital marketing, where algorithms change daily and social media platforms rise and fall, one form of communication remains the cornerstone of profitable business: .
Ditch heavy HTML graphics. Use plain text, short paragraphs (1–3 sentences), and plenty of white space for mobile readability.
The package is called "portable" because it can be used in a variety of contexts and niches. Whether you're promoting a product, service, or opportunity, the Email Players 1-15 Portable templates can be adapted to suit your needs.
These techniques are designed to break the mold of traditional, boring, corporate-style newsletters. Instead of focusing on sales pitches and discounts, they focus on entertainment, education, and curiosity. The most common place to find physical copies
The core of the Email Players philosophy is that people don’t open emails to be sold to—they open them to be entertained. In issues 1 through 15, Settle hammers home the concept of .
Ben Settle is a well-known expert in the field of email marketing, with years of experience helping marketers and entrepreneurs achieve success with their email campaigns. He's known for his straightforward, no-nonsense approach to email marketing, and his emphasis on building relationships and providing value to your readers.
His newsletters are often considered a masterclass in this approach, focusing on psychological triggers, direct response techniques, and the power of consistent communication. A recurring theme in his arsenal is the "1-15 Portable" method, a tactical approach to crafting engaging, persuasive emails that drive action. What is Ben Settle's "Email Players 1-15 Portable" Concept?